TURTLE REVIEW
Brand Review · Womenswear

The Row, reviewed.

A close look at the house that made restraint feel like the most luxurious choice in the room. Five signature pieces, what their owners say about living with them, and who they suit best.

Read the review Explore The Row
A model in a long black coat walks The Row runway
The Row, runway. Image: The Row.
A model in a charcoal shirt and wide trousers on The Row runway
The Row, runway. Image: The Row.
The House

Quiet by design, exacting in the details.

Mary-Kate and Ashley Olsen founded The Row in New York in 2006, naming it after London's Savile Row. It began with Ashley's search for a perfect T-shirt, tested on women of different ages and body shapes until the fit felt right on all of them. That patience still defines the label: precise cuts, exceptional fabrics, and no logos to do the talking.

Founded
2006, New York
Founders
Mary-Kate and Ashley Olsen
CFDA Womenswear Designer
2012 and 2015
CFDA Accessories Designer
2014, 2018 and 2019
Stores
New York, Los Angeles, London
Named after
Savile Row, London
The Pieces

Five signatures worth knowing.

Soft Margaux 10 Bag in black grained calfskin, front view Soft Margaux 10 Bag in black with its shoulder strap attached
01

The Margaux

Top-handle bag

Introduced in 2018, the Margaux has become the bag most closely tied to The Row. Business of Fashion went as far as calling it a Birkin in the making, and it carries the house idea perfectly: a shape you recognise without a single logo on it.

The Soft Margaux 10 Bag shown here is the petite version, in matte grained calfskin with belted side gussets, protective metal feet, an interior toggle and a removable shoulder strap.

Let it be the only statement: a long coat, straight trousers, flat shoes.

View the Soft Margaux 10
Medium N/S Park Tote Bag in brown grained calfskin Small Park Tote Bag in black textured calfskin
02

The Park Tote

Everyday tote

If the Margaux is the investment, the Park Tote is the one people wear to pieces. Marie Claire describes it as a go-to everyday bag, and a Fashionphile resale report cited by the magazine recorded a 445% year-on-year rise in interest in the N/S version.

The Medium N/S Park Tote Bag comes in grained calfskin with a softly squared base, a flat top handle and an interior leather tie. The Small Park Tote Bag adds a detachable shoulder strap for hands-free days.

  • A year in, one owner still calls the medium N/S their daily driver and praises the leather and construction.Reddit r/handbags
  • Another owner has carried the medium N/S for over a year and says it has worn beautifully.PurseForum

Fits a laptop sleeve and a cardigan; looks just as right with denim as with tailoring.

View the N/S Park Tote
Soft Loafer in black nappa leather, seen from above Soft Loafer in black nappa leather, side view
03

The Soft Loafer

Footwear

The Soft Loafer takes a classic penny loafer and relaxes it. It is artisanally made in soft nappa leather with a natural pleating effect across the vamp and a hand-painted leather sole, so it looks lived-in from the first wear.

Wear them with wide trousers that just graze the sole, or bare-ankled with a straight skirt.

View the Soft Loafer
Model wearing the Drava Sweater in grey with black pleated trousers Tartu Turtleneck in brown rib-knit wool
04

The Knitwear

Cashmere and wool

Knitwear is where The Row feels most personal. Who What Wear tried on five of its cashmere knits and concluded they justify the investment and will still look relevant years from now.

The Drava Sweater is a crewneck in textured heavyweight cashmere with a clean, slightly rolled edge. The Tartu Turtleneck is a rib knit in air-brushed wool with elongated sleeves and a widened neckline.

  • Five cashmere knits that earn their place and stay relevant for years.Who What Wear

Tuck the front of the Drava into high-waisted trousers; let the Tartu fall long over a column skirt.

View the Drava Sweater
Model wearing the Enuko Coat in dark brown wool Everly Coat in beige cotton and cashmere gabardine
05

The Coats

Outerwear

Tailoring is the backbone of the house, and its coats show it best: generous through the body, long in the sleeve, and cut in fabrics that move well.

The Enuko Coat is single-breasted in matte virgin wool with a notch lapel, chest and besom pockets. The Everly Coat is a car coat in lightweight cotton and cashmere gabardine, with raglan sleeves, a concealed placket and horn buttons.

Size for a sweater underneath and let the sleeve reach the knuckles, the way it is shown on the runway.

View the Enuko Coat
Owner Notes

In their words.

What owners and editors keep coming back to, gathered from forums and fashion press and summarised in our own words.

Leather that feels sumptuous, carried every single day, from office to weekend.
PurseForum, Margaux owner
A year later it is still the daily driver, and the leather and construction have held up beautifully.
Reddit r/handbags, N/S Park Tote owner
Soft enough to feel like a glove, with very little break-in.
PurseForum, Soft Loafer owner
The Verdict

Luxury you notice up close.

The Row rewards the person who cares how a coat sits on the shoulder, how a bag softens over a season, and how a sweater feels at the end of a long day. It is a wardrobe built to be worn often, styled simply and kept for years.

Start with

The Park Tote or a Soft Loafer for everyday wear.

Invest in

The Margaux, the house's defining bag.

Wear it with

Neutral tailoring, fine knits and very little else.

Shop The Row
A model in a long grey coat over a white turtleneck on The Row runway
The Row, runway. Image: The Row.